Privacy Policy
Last updated: May 2024
Your trust is precious to us. That's why we prioritize secure transactions and protect your personal information. This Privacy Policy outlines how Duraspun and its affiliates including Detwerk Innovations (collectively 'Duraspun,' 'we,' 'our,' or 'us'), collect, utilize, disclose, share, or otherwise process your personal information when you interact with our website www.duraspun.com and m-site (collectively referred to as the 'Site'). By visiting this Site, sharing your information, or using our products or services, you explicitly consent to adhere to the terms and conditions stated in this Privacy Policy, the Terms of Use, and the applicable product or service terms and conditions. You also agree to be subject to the laws of India, including but not limited to those about data protection and privacy. If you don't agree, we kindly ask that you refrain from utilizing or accessing our Site.
Information Collection
During the course of our engagement, we acquire and retain your personal information. This encompasses data about your identity (such as name and date of birth), demographics, and your interactions with our Site, services, and broader communications with us. Additionally, we may occasionally collect complementary information provided voluntarily by you. The scope of collected information includes, but is not limited to, details provided during registration or Site usage, such as name, address, phone number, email address, gender, occupation, and any verification data (like proof of identity or address). To assess your eligibility for certain products, services, or events we may request additional information such as PAN, GST number, government-issued ID, incorporation details, Know-Your-Customer (KYC) details, and business KYC. Please note that your understanding and acceptance of this data collection practice is essential to our ongoing relationship. Certain sensitive personal information includes passwords, physiological data (to facilitate the utilization of specific site features, such as selecting the appropriate size of seal, to enhance your shopping experience) as well as details such as your bank account, credit card, debit card, or other payment instrument information, among others. Additionally, information such as shopping patterns, preferences, call records, device location, voice data, browsing history, and any other data you may furnish us with periodically are encompassed. Our primary objective in collecting this information is to furnish you with a secure, efficient, seamless, and tailored user experience. This enables us to deliver services and functionalities that align closely with your requirements and to personalize our Site, thereby enhancing the safety and convenience of your interaction with it.
In general, users have the ability to navigate the Site anonymously without disclosing personal information. However, upon providing personal details, anonymity is forfeited. Whenever feasible, we specify mandatory and optional fields. Users retain the discretion to abstain from furnishing information by refraining from utilizing specific services or features on the Site. We may monitor purchasing patterns, preferences, and voluntarily provided data on our Site. This data aids in demographic, interest, and behavioural analysis for enhanced user understanding and service provision. Aggregate analysis is conducted on this data, encompassing details such as the originating and subsequent URLs (whether affiliated with our Site or not), search terms, computer browser specifics, time zone, and IP addresses. Furthermore, we will gather information pertaining to your transactions conducted on the site as well as on platforms operated by third-party business partners. In instances where a third-party business partner directly collects your personal information, you will be governed by their respective privacy policies. We do not assume responsibility for the information processing practices of such third-party business partners or the content of their privacy policies. Therefore, we request you to review their privacy policies and notices before disclosing any information. Should you establish an account or engage in transactions with us, we may request additional details such as billing address, credit/debit card number, expiration date of the card, and/or other pertinent payment instrument information, along with tracking details from cheques or money orders. These details are necessary to facilitate services, transactions, or refunds for cancelled transactions.
Should you opt to post messages on our message boards, personalized messages, images, photos, gift card message box, chat rooms, or other message areas, or utilize voice commands for shopping on the Site, the information you provide will be collected by us. It is important to note that messages posted by you will be publicly accessible and viewable by others. Therefore, exercise caution when posting messages, personal details, photos, and reviews. We retain this information as necessary for dispute resolution, provision of customer support, internal research, and troubleshooting in accordance with applicable law. If you communicate with us through personal channels such as emails or letters, or if other users or third parties forward correspondence regarding your activities or postings on the Site, we reserve the right to compile such information into a dedicated file associated with your account.
We collect Device Information using various method as described below:
· Our site uses "cookies" on certain pages to analyze traffic, assess promotions, foster trust and security and enhance your experience. These small files stored on your device aid our services but don't contain personal information. While some features might require cookies, you can choose to delete them, potentially limiting site functionality. Furthermore, "cookies" or similar devices are placed by third parties on specific pages of the site. We do not have control over the use of cookies by third parties. We utilize cookies from third-party partners like Odoo, Google Analytics and others for marketing and analytical purposes, aiding us in comprehending how our customers utilize the site. To read further on how Google uses your Personal Information please visit: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout. For further insights into our cookie usage, we encourage you to delve into our Cookie Policy. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org
· “Log files” collect data including your IP address, browser type, Internet service provider, referring/exit pages, and time/date stamps and track actions occurring on the Site
· “tags,” “Web beacons,” and “pixels” are electronic files that store information about how you browse the Site.
Your contact details may be utilized to disseminate promotional offers tailored to your past orders, preferences, and interests. Should you receive an email or phone call purportedly from Duraspun or an affiliated entity soliciting sensitive personal information such as debit/credit card PINs, net banking credentials, or mobile banking passwords, we strongly advise against disclosing such information. Neither Duraspun nor our affiliate logistics partners engage in any communication requesting such sensitive data. If you have inadvertently divulged such information, we urge you to promptly report the incident to the appropriate law enforcement agency.
Use
We utilize personal information to provide products and services to customers. Your personal information aids us in assisting business partners with order management and fulfilment, enhancing the customer experience, resolving disputes, troubleshooting issues, ensuring a secure service, facilitating financial transactions, gauging consumer interest in our offerings, notifying you of online and offline promotions, products, services, and updates, customizing your experience, identifying and protecting against errors, fraud, and other illicit activities, enforcing our terms and conditions, conducting marketing research, analysis, and surveys, and any other purposes disclosed to you at the time of data collection. In our ongoing efforts to refine our product and service offerings, we gather and analyze demographic and profile data concerning user activity on our site.
We may seek your consent to access your location and device information: (i) to deliver commercial communications related to your orders or other products and services, and (ii) to enhance your site experience and grant access to products and services provided by Duraspun, our affiliates, and partners, including Detwerk Innovations. It is important to note that refusal to grant such permission may impact your access to these products and services.
Periodically, we may invite you to participate in surveys conducted by us or through third-party market research agencies. These surveys may request personal details, contact information, gender, date of birth, demographic data such as age, postal code, or income level, interests, household or lifestyle information, business information, purchasing behaviour or history, preferences, voice, video, and any other information you choose to provide. The data collected aids us in tailoring your site experience by providing content that aligns with your interests and preferences. Participation in these surveys is entirely voluntary. Where applicable, if we employ your personal information for marketing purposes, we will offer you the option to opt out of such activities.
Sharing
We may internally share your personal information within Duraspun, our affiliated corporate entities, and partners to facilitate your access to their services and products. These entities and partners might engage in marketing activities targeted to you unless you choose to opt-out explicitly.
We might share your personal information with partners and third parties for different reasons:
· Deliver orders: To fulfil your orders, process payments, and manage deliveries.
· Enhance experience: To personalize your experience, provide customer service assistance, gather product feedback, and improve our services.
· Meet legal/operational needs: To comply with the law, enforce our Terms of Use, conduct market research, and analyze data.
· Reach out: To conduct marketing and advertising activities.
To ensure the security and integrity of our services, we may share personal information with authorized third parties when necessary to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to our products and services. This includes situations where protecting our users and site is paramount. In limited instances, we may be required by law or have the good-faith belief that disclosing your personal information (including sensitive data) is necessary to comply with subpoenas, court orders, or other legal processes from authorized law enforcement or government agencies. Additionally, we may disclose personal information to enforce our policies, respond to claims of rights violations, or protect the rights, safety, and well-being of our users and the public, but only if we have a good-faith belief that such disclosure is reasonably necessary.
If we undergo a merger, acquisition, reorganization, or other business transition, your personal information (including potentially sensitive data) may be shared or transferred to the involved parties. However, the resulting entity will still be bound by the terms of this Privacy Policy regarding your information.
Opt-Out
You can opt out of targeted advertising via any of the applicable links below:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Links to External Websites
Our site may contain links to external websites that could gather personal information about you. Duraspun assumes no responsibility for the privacy policies or content of these linked websites.
Security
We employ suitable security measures and procedures to prevent unauthorized access, disclosure, loss, or misuse of your personal data. Accessing your account details is facilitated through a secure server. However, it's important to acknowledge that data transmission is not entirely secure, given external factors beyond our control. Recognizing the inherent risks associated with Internet and World Wide Web data transmission, users accept these risks by using the site. Ensuring the protection of their account login and password records is the responsibility of the users.
Children Information
Only individuals who are at least 18 years old and legally capable of entering into contracts under the Indian Contract Act, 1872, are eligible to use our Site. Our site prioritizes responsible data practices, so we don't knowingly collect information from users under 18. If you are under the age of 18 years, you may use our services only with the involvement and under the supervision of a parent or guardian.
Your Consent
By using our Site or submitting information, you consent to its collection, use, storage, disclosure, and processing (including sensitive data) within our Site, all following this privacy policy. If you share someone else's personal information, you confirm your authority to do so and permit its use according to this policy. When you share your personal information on our site or those of our partners, you grant permission for us (along with affiliated companies, payment processors, technology partners, marketing channels, and other authorized third parties) to contact you for specific purposes outlined in our Privacy Policy. This contact may include SMS, instant messaging apps, calls, and emails.
Retention of data
We retain your personal data only for the duration required to fulfil the purpose for which it was obtained or as stipulated by relevant laws, ensuring compliance with legal requirements. However, to uphold Duraspun's legal rights, defend against legal disputes, prevent fraud or abuse as mandated by law, or for other legitimate reasons, we may retain your data. Additionally, we may store your data for future analysis and research in anonymized formats.
Your Rights
We are committed to maintaining the reasonable accuracy of your personal data wherever necessary and readily facilitate corrections upon your notification. Should you identify any inaccuracies, you can write to us using the contact details shown at the end of this privacy policy. Moreover, you have the right to revoke previously granted consent by writing to us at the same email address. Upon receipt of your request, we will verify its legitimacy and, if valid, proceed with the necessary updates to your information. However, it is important to note that consent withdrawal cannot be applied retroactively and will be governed by our Terms of Use, this Privacy Policy, and any applicable laws. If you decide to retract the consent you've granted us according to this Privacy Policy, it could potentially limit your ability to access the Site or result in us being unable to provide certain services to you, particularly if we deem that the information is essential for such services.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Changes
Remember to regularly review our Privacy Policy for any updates! We occasionally make changes to reflect adjustments in how we handle your information, and we're committed to keeping you informed. Whenever updates occur, we will display the date of the latest update prominently on the policy page.
Queries
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at connect@duraspun.com.